Top UK Betting Sites 2019As experts in the betting industry, we select bookmakers based on facts derived from a technical analysis of the bookmakers. Our reviews cover deep mathematical facts of the most popular bookmaker sites in the UK. We also review the terms and availability of bonus offers that each of these bookmakers offers customers. After analyzing the technical aspects of each of these sites, we tell you how they rate in terms of sports range and their margins for their live and pre-live markets.
The main sports that feature prominently on this website are Football, Horse Racing, Tennis, and Greyhound Racing. A review of the pre-live and live markets revealed that this bookmaker offers a 5.74% margin and an 8.81% margin in these markets respectively for Europa and Сhampions Leagues. Compared to margins offered by other bookmakers, these margins are slightly lower on top events, particularly in the pre-live market. There are several free bets and bonus offers on this bookmaker that customers can take advantage of. Our general impression of this betting site is quite positive. It has quite a broad choice of events with the margins set fairly low compared to the other bookmakers out there.
The main sports on William Hill are Football, Tennis and Horse Racing. The margins that this bookmaker offers for the prematch and live market are 5.56% and 6.2% respectively on the Champions League. William Hill does offer users a free bet. For instance, under its in-play cricket insurance promotion, the bookmaker gives qualified users a maximum of £100 in free bets. There are several bonus promotions on William Hill - these include best odds guaranteed and money back bonus. Generally, this is a great bookmaker featuring a wide range of events. It offers a decent selection of live and pre-live markets, nevertheless, the margins for top events are pretty high.
Football, Horse Racing, Greyhound Racing, Darts, American Football, Tennis, Golf, and Basketball are the main sports on this bookmaker. Our review of its market margins reveals that it is among the bookmakers that offer margins that are relatively high on top events. In the prelive market, Ladbrokes offers a 6.7% margin on the Europa League and a 9.28% margin in the live market for the Champions League. There are several free bet and bonus promotions on Ladbrokes including a signup offer that gives new users £20 in free bets and an odds boost offer that gives users bonus tokens. Overall, Ladbrokes offers users a broad range of sporting events and creates a good impression due to its set of promotions. The only thing which makes us uncertain is their high market margin.
This betting site has only two main sports namely Football and Horse Racing. Its customers enjoy promotional offers including bonuses and free bets. Its market margins also seem to be relatively higher than what its peers offer. In the live market, Skybet offers 6.15% in the Champions League while in the pre-live market, the bookmaker offers 6.15% in the Europa League. After reviewing Skybet, our impression is that this bookmaker offers higher margins as well as lags behind in terms of its market range.
This bookmaker has a strong focus on Football, Horse Racing, Rugby Union, Tennis, and Golf. It offers a wide variety of sporting events and offers margins of 7.07% and 8.10% in the pre-live and live markets for Champions League competitions. These margins are relatively high on top events compared to some bookmakers. Paddypower has several promotions that offer users free bets and bonuses. For instance, its Acca insurance promotion allows users to claim up to £10 in free bets while its Rewards club offers users a £10 in money bonus in the form of risk-free bets. Overall, this is a great bookmaker that focuses heavily on horse racing. The site has a middle set of pre-match and in-play markets and an extensive bonus program that keeps players interested for long.
The main sports in this bookmaker are Football, Tennis, Basketball, Baseball, and Cricket. The site offers a live market margin and a pre-live margin of 5.64% and 6.35% on football Champions Leagues. The site offers free bets in the form of bet credits and sports promotions such as the Euro Soccer Bonus, Tennis Accumulator Bonus, and Euro Basketball Bonus. Overall, this bookmaker is decent and seems to put a lot of effort into enabling players to get benefits from their betting activities.
This bookmaker seems to focus more on Football, Tennis and Ice Hockey. The site offers margins of 5.87% and 5.7% for Champions League on the pre-live and live markets. A comparison of these margins with what other bookmakers offer shows they are low, particularly on leading football events. There are free bets available for users. For instance, Unibet's In-play club promotion allows users to claim free bets after depositing £10. The site also features bonus promotions. For instance, through its Money-Back promotion, Unibet offers users a casino bonus and cash bonus of £10 and £40 respectively. Our review showed that Unibet has a wide range of sporting events in the live and pre-live market. It is a decent site but loads a bit slow.
The focus of this bookmaker is largely on Horse Racing, Football, American Football, Greyhound Racing, and Rugby Union. A review of its prelive and live market shows that it offers margins of 5.93% and 6.08% respectively. These margins seem to be average when we compare them to what other bookmakers offer. Our review of Matchbook shows that this bookmaker does not offer free bets to customers. However, it does have bonus offers like the cash bonus on new sign-ups where new customers get a £10 risk-free bonus. Overall, the site has a poor range of sporting events. However, they primary focus on horse racing.
This bookmaker has Football, Tennis, Rugby Union, Cricket and Snooker as its main sports. Betfair gives margins of 6.35% and 7.51% for Champions League in the pre-live and live markets respectively. There are several free bets available on the site. Compared to margins offered by other bookmakers, these are relatively high on pre-live and live events. These are featured in the welcome offer where new customers can receive up to £20 in free bets and the refer and earn where users get £20 in free bets for every successful referral. Betfair also has several bonus offers including the minimum-bet-to-win guarantee and the rewards4racing partnership promotion. Generally, this is a betting exchange site that has a wide betting line but we could not be less concerned by the fact that they have the highest margin line among the bookmakers we have reviewed so far.
This betting site seems to focus on four main sports - Football, Tennis, Basketball and Ice Hockey. Our review of its markets shows that in the live market, Bwin offers a 6.89% margin on Champions League and a 5.49% margin in the pre-live market on the Europa League. Compared to its peers, Bwin offers relatively high margins on these two top events. In terms of promotional offers, this betting site offers both bonus promotions and free bets. For instance, the site has a welcome offer that gives users a £10 money back in the form of free bets. They don't offer any no deposit bonus cash whatsoever. Overall, the site features a large number of sporting events and great promotional offers that keep customers coming back.
On this betting site, several sports feature prominently as main sports. These are Football, Golf, Tennis, Horse Racing, Cricket, Rugby Union, Rugby League, Darts and Snooker. The bookmaker does not offer free bets at all. However, a review of its promotions page showed that it does offer bonuses. For instance, the site runs a profit boost offer where customers received bonus winnings. We reviewed the margins offered by 32Red in the live and pre-live margins. We found that in the live market, the site offers a 6.23% market for Champions League while in the pre-live market, it offers a 5.37% for the Europa League. These margins appear to be quite decent for these top events. Overall, this site has an average number of markets and its margin rates seem to be relatively fair.
This online betting site features Horse Racing, Football, Tennis and Rugby Union as its key sports. The margins its offers in the pre-live and live markets seem to be extremely low, standing at 3.48% and 5.88% respectively, in the Europa and Champions Leagues. A review of Betfred's promotions revealed that the betting site does offer free bets and bonuses to its customers. Our general observation of this bookmaker is that it has a great variety of events with relatively slim margins, especially for pre-live markets - compared to its peers.
The main sports on this bookmaker are Football, Horse Racing, Rugby Union and Golf. The site offers various free bets - including a welcome offer where new users receive £30 in free bets. There are several bonuses offers on Betway. For instance, the site offers cash bonuses to customers on different sports through its early payouts promotions. Betway gives a margin of 5.1% and 9.76% in the prelive and live markets respectively for Champions Leagues. Compared to other bookmakers, these margins are relatively high for live events. Our view is that this bookmaker offers a wide range of sporting events with high margins.
This bookmaker seems to offer very low margins in both the prelive and live markets. Our review shows that in the Europa League, 888sport offers margins of 4.15% for each of the markets, which is fair compared to other bookmakers. The main sports on the bookmaker are American Football, Baseball, Basketball, Ice Hockey and Football. There are different free bet and bonus promotions on this website including a welcome offer that gives users £30 in free bets and gets the best odds promotion that gives users cash bonuses on loses. Based on our review, this site does not offer a wide range of sports events but still, their margins are better than other bookmakers we have evaluated so far.
On betdaq, customers can expect to find several main sports including Horse Racing, Football, Greyhound Racing and Rugby Union. From our review, this betting site offers market margins that are relatively high compared to other bookmakers. For instance, in the live market, Betdaq offers users margins of 8.64% on Champions League events while in the pre-live market, the site offers users margins of 6.9% in the Europa League. Betdaq has access to free bets and bonuses that feature prominently on its promotions page. Our overall impression is that this bookmaker is well-represented with horse racing and greyhounds but is quite limited in choices for sports markets.
This betting site offers relatively high market margins in the football sport. In the live market, the site offers a 6.88% margin for the Champions League while in the prelive market, it offers a 7.36% for the Europa League. The main sports that feature prominently on Boylesport are Horse Racing, Rugby Union, Greyhound Racing and Football. Boylesports' promotions page features both free bets and special bonuses. For instance, the site offers bettors who place bets in horse racing events payments based on best odds. One of the welcome offers on the website gives customers free bets that are valued at £25. All in all, their market range is not as wide and the offered margins are set a bit high unlike the other sites we've reviewed. They don't offer any no deposit bonus cash, however.
This bookmaker is prominent in Football, Ice Hockey, Tennis, and Basketball. Its market margins are fairly low with the live market margins standing at 5.23% and the pre-live market standing at 3.36% for the Champions and Europa Leagues respectively. Free bet and bonus offer feature prominently of Betsafe. Our review of the bookmaker is that its market margins are decent enough and its event selection is also narrow.
Malta, UK, Ireland
This betting site does have margins for both pre-live and live markets. Even so, its prelive margins stand at 7.27% for the Premier League. This is a relatively high margin for such a top football event. Some of the main sports appearing on the site are Football, Ice Hockey, Tennis, Rugby Union, and Boxing. Generally, this site is easy to use and offers customers an immense selection of main sports; the punters, however, may have some doubts when it comes to a high prelive market margin.
On this betting, Football, Horse Racing, Tennis, Rugby Union, Motor Racing, Golf, Basketball, and American Football appear to be the main sports. On its live market, this bookmaker offers users a 6.29% margins for Champions League, while in the pre-live market, the betting site offers users a 5.95% for the Europa League. These margins appear to be a little lower for these top events. A review of Netbet's promotional offers showed that this site does give free bets as well bonus. For instance, as part of its welcome offer, Netbet gives new customers £30 worth of spins and bets for free upon registration and placement of single bets. The good thing is its margins are not as high in comparison to the other sports betting sites and has bonus offers that are unique and exciting.
Football, Horse Racing, Tennis and Rugby Union are the main sports on this betting website. The bookmaker offers margins of 5.64% and 7.2% in the live and pre-live markets. Based on our review, the margin of 5.64% in the live market is slightly low on the domestic league. Betvictor has several free bets on offers such as the welcome offer where users receive £30 in free bets after placing initial bets. Our general impression of this bookmaker is that it covers a wide range of sports events and has limited live and pre-live market events.
Contacting Online Bookie Customer Support
Our review of the 20 bookmakers showed that each site has provided information on how customers can contact their customer care staff. Some of the communication channels that cut across all the bookmakers include email and phone. Some sites such as Betvictor go a step further to make it easier for users to access customer support by allowing them to request callbacks via email. Unibet provides a toll-free number, Paddypower, Coral provide twitter handles for communication.
There are several bookmakers that seem to provide live chat and/or email after midnight – which to us implied offering support round the clock. These include Paddypower, Coral, Betfair, Bwin, Netbet, Skybet, 10Bet, and Betvictor. Some challenges that we noted with some bookmakers were email responses with irrelevant information – this happened with 32Red, a combination of unique and automated responses on live chat as it happened with Boylesport, and long wait time for chat responses – on Bet365, starting a chat seems to be a big problem. During peak hours, you can wait more than 1 hour for an operator to join the chat.
Even on regular hours, it takes 10-20 minutes to initiate a chat. Some bookmakers did not respond to emails – for instance, we contacted William Hill and Bet365 on emails and never got a response. In some instances, the support staff didn’t appear to be committed to helping. Let’s take for example, Betvictor – chat operators gave us brief information and sent us to their Help Center to find out answers by ourselves.
Licenses held by UK Bookmakers
We checked whether each bookmaker under review had been licensed. Based on our review, each featured site holds a license, with some like Bet365, William Hill, Betfair, Betvictor, Unibet, Paddypower, 888sport, Ladbrokes, Betfred, 32Red, Betsafe, Betdaq and 10Bet holding multiple licenses. Our review shows that each of the sites under review is licensed in the UK by the UK Gambling Commission. Those that hold multiple licenses seem to be either registered in Malta, Gibraltar or in the Republic of Ireland. Our review also found that although none of the sites we reviewed has been issued with sanctions, there are several that have faced regulatory actions. Such include Skybet, William Hill, Betfair, Unibet, and Paddypower.