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1st Place In The Our Betting Sites Rating

Payout speed 5/5
Bonuses 4/5
Security 5/5
Customer Service 4/5

Ladbrokes Review: Sports Betting, Free Bets & Promotions

Ladbrokes provides one of the most complete ranges of sports markets available to bet on with either your own funds or a no deposit bonus. The extensive markets of both Ladbrokes football and horse racing take the main stage on the site with the obvious big UK and Irish following of these particular sports. Greyhound racing, darts, tennis, golf, basketball, and American football make up the other popular markets. The racing events are fully covered across the UK and Ireland and you’ll find easy access to all of the upcoming events via the quick links on the homepage. Being a British-based operator, the football markets are also well covered and you can find various bets and in-play markets across all the big leagues from England to Australia. All of the top sports are promoted heavily on the site with all the next race meetings and major sporting events advertised from football to tennis and rugby. As we mentioned, all the top football leagues are covered with La Liga and Bundesliga offering a lot of markets across the lower leagues as well. The Champions League and Premier League matches take centre stage and these will dominate the onsite banners when the games come around on the sporting calendar.

Our research has led us into studying the margins set across the top sports on the site. A quick sweep across these margins and we found that they tend to be quite high on average. The pre-live margins in football ranged from 5.1-11%, American Football offered 3.7-4.3%, Darts gave us 5-6%, and Tennis and Basketball both offer margin highs of around 8.5%. We had to look a little deeper and pick out the top events to find out whether the site provides value in specific sports and markets. The pre-live margin for matches in the Europa League averages at about 6.7%, compared to 3.48% at Betfred and 5.74% at Coral. Ladbrokes is not offering much value here so we inspected the live margins found in the Champions League and this showed 9.28% which instantly sounded high, compared to when we look at Bwin with 6.89% and Skybet with 6.15%. Even when we look at live margins in the English Championship markets, we can see a clear contrast in how they set out their margins in comparison to their competitors. 8.23% is a lot higher than the 5.62% of Betfred and 6.63% of 888sports, there is some positives though as it does offer more value than the likes of Skybet and Coral in this particular market.

The 9.28% live margin for Champions League and overall high of 11% in the pre-live markets do point towards either one of two things. The customers at Ladbrokes are more casual players and don’t fully understand the margins rule, or the company can simply offer such high margins due to the extra site benefits outweighing the loss in value from the bets. We think it’s most likely a case of both here, the average casual punter is not aware of the importance of margins and they are simply placing a few bets for a bit of fun. The more experienced punters must be aware of these high margins but as with all betting sites, there are value bets to be found if you take the time to look for them. In addition to all of this, the site does one thing extremely well and that is generate loyalty amongst its customers. How? They provide innovative promotions and betting features to make the betting experience all the more enjoyable with features such as the exchange, Ladbrokes app, bet calculator, and the benefits from the “Ladbrokes The Grid” promotion that allows you to move money around online and offline with a click of a button. The extra Ladbrokes Games, Ladbrokes Bingo, Ladbrokes Casino, the 49s 6 Ball Draw in the Ladbrokes Lotto, and the big collection of Ladbrokes slots all combine to create that full betting service that paying customers find it hard to walk away from.

Sport
Margin
Live Margin
Markets
Live Markets
Tennis
7%
8.1%
60
77
Soccer
6.5%
7.5%
175
142
Basketball
6.3%
7.1%
40
31
Ice hockey
4.8%
5.7%
52
58
American football
5.2%
4.8%
40
75

In summary, the margins here are clearly high in comparison to their competitors but the extra benefits from the site and range of sports and markets available must be keeping the customers betting at the site. For example, the pre-live markets available stack up to just under 199 for football, 49 for basketball, 24 for darts, and 19 for tennis. The variety doesn’t stop there either as the live in-play betting options are well covered with 90 live markets for football, 60 for tennis, and up to 55 for baseball. It’s this wide range of betting options and markets that help to keep customers loyal, even if those margins are a little too high.

Statistics & Results at Ladbrokes

Ladbrokes live basketball widget

Ladbrokes has been in the business for many years and they know the value of providing their customers with all the right betting tools and features, as well as freebet and no deposit bonus offers. Take for instance their high street betting shops, they always had the racing papers laid out and the tv’s were offering the latest form guides. It’s no different with online betting and it’s all about offering that long list of Ladbrokes games and events to bet on. Customers like to read up on form and sift through the statistics to find the best value bets.

  • Statistics: Statistics and results are both readily available on the Ladbrokes sports site with two full sections of the site dedicated to football and horse racing. These are both provided by Touch-Line, a reliable and professional option for many of the top online betting operators. You can click through each match or race and study the form and individual team/player stats, giving you a wealth of information with which to base your future bets on, giving a chance to make some good money even from free bet or no deposit bonus promotions. The depth of football data available is staggering and you’ll find some interesting snippets of info to base your bets on once you start to click through the options. You can read up on league form, head to head matches, winning and losing margins from previous matches, predicted scores and lots more. Once you’ve found your bets, you can use the bet calculator to show you what you stand to win which is a nice little extra feature on the site. The racing section offers just as much value with tips, verdicts, key stats, form, comments, and a virtual race predictor which of course is all available to read on desktop or mobile.
  • Live betting: Along with these dedicated stats and results section of the site, they also put a lot of emphasis on in-play betting. A live widget from Opta provides customers with the in-game statistics from live events, including all the up-to-date action, live scores, stats, player stats, and line-ups. Live in-play betting without any sign of statistics is not really worth anyone’s time, you’re technically betting in the dark and so the availability of all of this statistical and historical data offers up a lot of value to the customers of the Ladbrokes sports site, especially those seeking to maximize their winnings from freebet and no deposit bonus offers. As we mentioned earlier, historical data on match results and racing events is supplied by Touch-Line and the depth of data here is far more than we’ve seen at other sites, with over 1000 days of past results available. This gives the customer a huge selection of data to find their next value bet and again just proves how useful this information can be, not only to the professional betting people out there but also the casual punter who might be interested in looking a little deeper into betting markets or just discovered the online betting world and want to try out their no deposit bonus.
  • Separate sections for statistics and results
  • In-play detailed widget

Ladbrokes Promotions

While we couldn’t finds any info about their no deposit bonus money offers, free bets come thick and fast at the site and the first one you come across is the 20 FREE sign up offer. Simply registering an account and entering the Ladbrokes promo code ‘20FREE’ will activate £20 in free bet credits, in the form of 4 x £5 bet credits. There are some requirements on how to use the free bet but nothing out of the ordinary, let us explain. You’ll need to make a deposit and place a qualifying bet of at least £5 on any sports market, ensuring the bet is at odds of 1.50 or more. Once you make this qualifying bet then you’ll receive four separate £5 free bet credits into your sportsbook account, which you need to use within four days. Other notable rules in relation to the free bet offer are that you must make your qualifying bet within 14 days of signing up and registering your account. Your initial deposit must also be made via something other than Paypal, Neteller, Skrill, Moneybookers, Prepaid Cards, or Paysafe. Using any of these methods to deposit will void your free bet money.

Promo NamePromo typeRequirementsRestrictionsMax. Winnings
Bet 5 get 20 Deposit Place a £5 bet at odds of 1.5 or more Deposits via Skrill, Paysafe card, Neteller, PayPal, Moneybookers, and Prepaid cards are not allowed A maximum of £20 in bonus is available in the form of 4 x £5 bets
Initial bet must be placed within 14 days of signing up.
GETAPRICE Deposit Bet on Match Result, Tackles, Shots On Goal, Total Match Corners, Total Match Booking Points No specific restrictions Dependant on the selected price
Only pre-event bets allowed.
Odds Boost Odds boost Use the Boost token before the event starts The first £50 of stakes will get the use of the boost token Dependant on the bet boost token
Pre-event singles and single-line multiples only.
BEST ODDS GUARANTEED - HORSE RACING Odds Boost Place a single bet on any pre-live horse racing event Several bet types restricted, check site for full details Winnings capped at £50k per day
Guaranteed to pay at the biggest odds.
BEST ODDS GUARANTEED - GREYHOUNDS Odds Boost Place a single bet on any pre-live horse racing event Several bet types restricted, check site for full details Winnings capped at £50k per day
Guaranteed to pay at the biggest odds.

Cash Out
The cash out feature is a hugely popular online betting feature that has been in use for a few years now on both desktop and mobile. In essence, the cash out feature lets you take money from your bet before the event has finished. Why would you do this? Either to lock-in a profit if you’re happy with the cash out amount being displayed or if your selection is not looking likely to win then you can take the current amount and reduce your exposure – the total amount that you have placed on the bet. The cash out feature here is a slightly more advanced version than can be found at other competitors, in the way that you can partially settle as well as fully settle your bet. This opens the door to various tactical decisions when deciding whether to cash out or not, leaving you with the choice of taking all your money out of the bet, or leaving some in to play out the final moments of the match or the remaining selections of the accumulator. The rules regarding the partial cash out feature revolve around 9% incremental amounts with the lowest based on 9% of the total and the highest based on 90% of the total. Last but not least, the cash out feature is open on all pre-live and in-play events, however, there will be times when the cash out amount is unavailable due to updates in the value being displayed and, of course, it might be unavailable when the bet is placed with free bet or no deposit bonus money.

#GETAPRICE

Twitter offer
Claim now

Customers can take to the social media platforms and request tailored prices for their own bet selections. Tweet @Ladbrokes with your tailored bet along with the hashtag #GetAPrice and the social media team will get back to you with a price on your bet. You can pick out any of the following selections: shots on goal, total corners, total booking points, tackles, match result.

Hashtag required Social media only Selected list of betting markets

Odds Boost

Enhanced odds
Claim now

All Ladbrokes sports customers can also take advantage of one daily odds boost. You just need to place the bet before the event starts on any single or single-line multiples and your first £50 of bets will be given the odds boost treatment. You’ll need to be logged in with your Ladbrokes login details to activate your daily boost and you can keep tabs on all of your boosted bets through the onsite bet tracker.

Single or single-line multiple bets Pre-live events

Horse Racing Odds Comparison

Special odds
Claim now

The site is offering the best odds guaranteed on all horse race events provided that you place your bet on the same day as the race. All winnings are capped at £50,000 per day and you must only place single bets. The offer does not allow various bet types and so you’ll need to check the full T&Cs on the site.

Cap on winnings Single bets only Betting markets restriction

Greyhound Racing Odds Comparison

Special odds
Claim now

Exactly the same as the Horse Racing promotion detailed above except the offer does not allow for any of the following bet types; Enhanced Win Only, Ante-Post, Tote, Pari-Mutuel, Place Only, Match Bets, Insurance Bets or Betting Without Markets.

Selected bet types only Available for greyhound racing

Welcome Bonus

Sign up offer
Claim now

The welcome deal is easy to activate and understand which is helpful for beginners using the casino site for the first time. Your requirements to activate the bonus include depositing any amount and wagering at least £10 on any of the Ladbrokes slots, table games, or live casino games. Once you complete this simple task then you’ll be rewarded with £50 bonus in your account. The bonus is valid for a maximum of 30 days and comes with a 40x wagering requirement. Some deposit methods are not allowed in relation to receiving bonuses with PayPal, Neteller, Skrill, and Prepaid cards all voiding many of the bonus offers at Ladbrokes. It’s best to stick with the credit and debit cards when you first join up to make sure you get those bonuses.

Minimum deposit £10 £50 maximum bonus amount 40x wagering requirement

Get £20 in free bets

Open account offer
Claim now

You’ll need to make a deposit and place a qualifying bet of at least £5 on any sports market, ensuring the bet is at odds of 1.50 or more. Once you make this qualifying bet then you’ll receive four separate £5 free bet credits into your sportsbook account, which you need to use within four days. Other notable rules in relation to the offer are that you must make your qualifying bet within 14 days of signing up and registering your account. Your initial deposit must also be made via something other than Paypal, Neteller, Skrill, Moneybookers, Prepaid Cards, or Paysafe. Using any of these methods to deposit will void your bonus money.

4 x £5 bet credits Odds of 1.50 or higher Valid for 14 days

Ladbrokes Payment Methods

Banking at Ladbrokes is exactly how you would expect for such a large online betting organisation. All of the top banking methods are present with all three top credit and debit card options; Mastercard, Maestro, and Visa. The top e-wallet options are also available with Skrill (plus Skrill 1 – Tap), Neteller, PayPal, EcoCard, and Paysafe. These are useful options for those players who like to keep their online betting lives private, only the names of the e-wallet and the total amount will appear on the bank statements and not the names of the betting brands. Keep in mind, however, that these payment methods are not valid for getting bonus offers, including freebet offers and no deposit bonus money. In terms of withdrawing your money from your Ladbrokes sports account, you again have all of the popular methods to choose from with credit and debit cards to e-wallets. The only important note to mention is regarding Paysafe with which you can only make a deposit and not withdraw your money.

Deposit
Withdrawal
Limits
Deposit
Min £5
Withdrawal
Min £0.01
Processing Time
Deposit
Instant
Withdrawal
1-2 days
Fees
Deposit
None
Withdrawal
None
Deposit
Withdrawal
Limits
Deposit
Min £5
Withdrawal
Min £0.01
Processing Time
Deposit
Instant
Withdrawal
1-2 days
Fees
Deposit
None
Withdrawal
None
Deposit
Withdrawal
Limits
Deposit
Min £5
Withdrawal
Min £0.01
Processing Time
Deposit
Instant
Withdrawal
Within 3h
Fees
Deposit
None
Withdrawal
None
Deposit
Withdrawal
Limits
Deposit
Min £10
Withdrawal
Min £0.01
Processing Time
Deposit
Instant
Withdrawal
Within 3h
Fees
Deposit
None
Withdrawal
None
Deposit
Withdrawal
Limits
Deposit
Min £10
Withdrawal
Min £0.01
Processing Time
Deposit
Instant
Withdrawal
Within 3h
Fees
Deposit
None
Withdrawal
None

Withdrawal Time Frames

Ladbrokes also offer quick and trouble-free banking and your withdrawal requests are processed within 24 hours and sometimes instantly. With a company as big as this, there are no service fees or charges in place when moving your money to and from the site. We should expect this from all online betting operators these days. Absorbing banking fees should be part and parcel of every betting operator’s customer service.

Financial Limits

In terms of the banking limits, a company such as Ladbrokes should be able to provide a wide range of limits to keep all types of players happy, from the low stakes casual player to VIP high rollers. The minimum deposit is £5 for all banking methods except PayPal which is set to £10. The maximum deposit limits are not set so you’ll need to contact support, but we can imagine that most customers won’t be troubling a company the size of Ladbrokes. There are no maximum withdrawals and the minimum withdrawal is as low as you can go at £0.01. The Visa Credit card options do come with a couple of conditions such as a £5,000 withdrawal cap per day. If you do wish to withdraw more, then you’ll need to speak with the support team to negotiate a special agreement.

All in all, you can’t fault the banking section with its full coverage of payment methods, fast withdrawal requests, and generous deposit and withdrawal limits. It’s a standard that many of their competitors should look up to and try to match because this is as user-friendly as any banking service that we have come across.

Licenses held by Ladbrokes

Ladbrokes is a fully licensed and regulated sports betting site, exchange, and casino. The company holds two official gaming licenses with the UK and Gibraltar gambling commissions. The UKGC license was issued under license number 54743 and the name of LC International Limited. The name LC is the result of the huge Ladbrokes Coral merger deal that was signed in 2016 which brought two betting powerhouses together. The address connected to the UK license is: Suite 6, Atlantic Suites, Gibraltar, GX11 1AA. Far away from the common mistake of trying to find their offices at Ladbrokes Grove in London. For the record, Ladbrokes Grove is a famous underground station and nothing to do with the popular betting company, although there have been one or two high street bookies located nearby over the years. The Gibraltar license is under the reference numbers; 010 (fixed odds betting) and 012 (casino). The two licenses allow customers with Ladbrokes login details to enjoy the following legal online activities: Remote, Betting Intermediary, Bingo, Casino, General Betting Standard and Virtual Events, Exchange, Live Casino, Lottery, and Pool betting. The Ladbrokes brand and the LC International Limited company have no sanctions or legal actions against their names. The Ladbrokes/Coral merger looks to be running legally and above board in all areas of the business, along with many of the other brands that sit under the Ladbrokes umbrella – Betdaq, Gala, Gala Spins, Gala Coral, Gala Bingo, Coral, and Gala Casino.

UK icon
UK
54743
Gibraltar icon
Gibraltar
010, 012

Customer Support at Ladbrokes

Phone
0800 731 6191
E-mail
My Account Tickets
Live Chat
24/7

The Ladbrokes customer support team can be reached by multiple routes including telephone, live chat, email in the form of My Account tickets, and the Twitter social media platform. The support seem to be sufficiently responsive with emails being responded to within the hour, and live chat operatives responding within 3 minutes when asked about verification and payment method queries. There are chatbots in use within the live chat feature but for the more technical questions, you can get in touch with someone if you hang on a little longer. The responses that we received were relatively short without much attention to detail, which is ok for the questions concerning free bet or no deposit bonus offers, but if you are looking for some assistance in more technical areas then you might be better off with the phone line options to get a more in-depth response.

We wanted to test the competence of the support team and so we sent out some email messages regarding the site and the betting services on offer, here is what we found out:

First up, we asked them about the reasons behind their margins being so high and their response was short and to the point, “Thank you for your email regarding the betting odds margin that is high. We cannot make it low as it is traders decision. Thank you!” So it’s fair to say that the margins won’t be improving anytime soon. Our second question was based on the availability of bitcoin in the withdrawal process, and again the reply was short and offered no further dialogue, “I am afraid we do not offer bitcoin as a payment method.” Cryptocurrencies are only offered at a few online betting sites and the majority of the big name brands are staying clear of this payment method for now. Lastly, we asked if there was any possibility of receiving a free bet via customer support as we could not find any no deposit bonus or freebet offers in their promo section, the reply was a little more customer service-orientated with the following, “I understand your enthusiasm to try a free bet. However, free bets are only offered to customer’s or players who are eligible for the promotions. If you are asking for a free bet, please note that we do not offer free bets as a goodwill gesture. I would recommend that you look through our current offers and promotions by visiting the following link: http://casino.ladbrokes.com/en/promotions.” So there are no free bets as gestures of goodwill available at the site, and you’ll need to sign up and claim the welcome bonus to claim your free bonus money – which does require a deposit so it’s not technically “free” in this sense of the word.

The Ladbrokes customer support team are reliable and knowledgeable regardless of their quick and short replies. The team will be eager to provide assistance with anything from issues with your Ladbrokes login details, margin and betting market queries, to anything else under the Ladbrokes brand such as Ladbrokes Bingo or the Grid promotion. They offer useful links to take you to the right areas of the site and they are polite. We did find the use of chatbots on the site but a little patience and you will get through to a human being for your technical questions. We would imagine that the short and sweet replies are more to do with the volume of support queries they receive, as they are one of the biggest operators with hundreds of thousands of customers worldwide.

Conclusion

FreeBetMania expert Harry Smith
Harry Smith
Harry Smith

Ladbrokes is one of the front-running online betting operators so we should be expecting a top betting service full of innovative features and great promotions, including no deposit bonus offers, and that is exactly what we get. There is no denying the wide range of sports and deep markets that offer many unique betting options. The addition of the dedicated statistics and results sections is a huge bonus for customers who like to dive into a mountain of data to find those value bets. The results go way back beyond 1000 days as well so there is more than enough information to make some insightful predictions. In addition, the banking section is well covered and fully complies with the online betting industry standards offering many deposit and withdrawal options available, plus the limits are very user-friendly for both low and high stakes players. Customer support is efficient with quick responses and although the replies are often short, they do get to the point and that is what matters the most. There are chatbots in use but these can be ignored if you want to get through a real human being.

Promotions at Ladbrokes

All of that experience and knowledge from many years in the industry enables them to provide this full betting service to a high standard. The promotions and bonus offers are more than enough to keep customers entertained and their bankrolls topped up, and this doesn’t just go for the sportsbook either. The Ladbrokes Bingo and Ladbrokes Games platforms both give the customer different betting experiences to enjoy, and the 49s 6 Ball Draw on the Ladbrokes lotto platform pulls in a regular lottery crowd every day. The deep pockets of the new Ladbrokes/Coral merger allow the company to offer the latest games and betting features. Innovation has always been a huge feature of the brand and the “Ladbrokes The Grid” addition a few years ago just goes to show their ability to offer new and exciting customer betting experiences, with useful additions such as the bet tracker and the mobile Ladbrokes app.

Ladbrokes’ margins

The only downside that we came across when reviewing the site was to be found in the margins, they are exceptionally high for such a huge brand. This even goes for the Ladbrokes football markets and the top leagues and tournaments such as the Champions League and Europa League. They came up far higher than many of their competitors and we thought that this would be an area where they would want to excel. It doesn’t seem to stop the customers signing up and placing bets at the site though, so we can only think that the online betting service as a whole more than makes up for the high margins. Ladbrokes sports has always been a top betting brand and even with this slight slip of margin control, it looks as though they will continue to enjoy their long standing success.

Ladbrokes Contact Details

Address

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