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1st Place In The Our Betting Sites Rating

Payout speed 4/5
Bonuses 5/5
Security 4/5
Customer Service 5/5

William Hill Review: Sports Betting, Free Bets & Promotions

The main sports offered by William Hill online betting website include football, tennis and horse racing, all available to bet on using free bets, odds boost and other bonus campaigns. British punters will appreciate their free bets and the offerings they present such as cricket and the World Cup for both football and rugby. The types of bets you can place include Singles, Parlay, System (Doubles, Trebles, Folds), and Specials (Trixie, Yankee, Super Yankee, Heinz, Super Heinz, Goliath, Luckies) which usually are not eligible while using a free bet or no deposit bonus money. It should be noted that we could not find any no deposit bonus available while visiting this online betting service.

The main leagues covered by wagers and focused on by William Hill include UEFA Champions League, The ZOZO Championship (Golf), ATP men’s tennis, and Chelmsford (Horse Racing). This is an excellent range that shows visitors and online betting fans to the site that they’re all about sports.

The pre-live margins on sports at William Hill include 5.2% to 9.3% on football. On Tennis, the pre-live margins are 5.4% to 7.9%. The margins for live sports at WilliamHill can be as much as 9.83% on Youth Champions League.

It’s hard to have an extreme reaction to the margins at William Hill football. They simply run the middle ground. That can be excellent when the margins are lower than average. When they are higher than average, it’s clearly not positive and also less likely to attract online betting fans. You just have to check the margins for each bet you place to find out if you are getting a decent deal whether you play with real funds, free bet or bonus money. Or, you just could stay with WilliamHill and assume that over time it all evens out and you are receiving acceptable margins.

The pre-live market margin for men’s Championship League is 5.56%. The live market margin is 6.2%.

These margins put William Hill in the middle to low end on margins in the online betting industry. The less of the margin the online bookmaker states, the more money you can potentially win. We don’t see any problem with their margins. If everyone brought their margins down to the level that WilliamHill does, perhaps the online betting world would be a better place. While we’d like more information on golf odds, they seem to be doing an admirable job.

Putting the margins in the low end means that William Hill makes less money per bet. However, over time they are still profitable. This shows that they are looking for long-term profit and customer retention without trying to get quick cash. We are generally in favour of casinos that look for the long game and ensure your great online betting experience.

The number of live markets available at WilliamHill include 115 for football, 30 for tennis and 12 for horse racing, all available to bet on with either your own funds, free bets or no deposit bonuses. The number of pre-live markers available for the punters to enjoy their online betting experience, bonus offers and free bets, include 330 for football, 30 for tennis and 15 for horse racing.

At William Hill football is the main focus. They have by far the highest number of markets for football matches of any online betting company we have evaluated. But when it comes to other sports, they have far fewer markets to play in. We have no problem with a bookmaker focusing on one sport over others, as long as they are transparent about it. If you want to place your free bet or decent bets on football with your own funds, use your William Hill login and start wagering today.

Sport
Margin
Live Margin
Markets
Live Markets
Soccer
5.4%
6.6%
337
193
Tennis
6.5%
7.7%
30
32
Basketball
4.4%
6.7%
144
38
Ice Hockey
3.0%
9.7%
101
61
Handball
7.9%
9.8%
30
15

Overall our opinions on the margins at William Hill are positive. Their margins are slightly lower on some events than similar online betting sites. There are also cases where their margins are a bit higher. Over time playing at William Hill plus, the margins will balance themselves out. That gives you a true middle ground of margins, so take a chance to make some good money even from free bet or no deposit bonus promotion. Certainly, if we wanted to place bets on football or to try a luck with freebet offers, we’d come to WilliamHill knowing that the margins were not ripping us off.

William Hill plus has made an honest effort to keep their margins in line. While they are higher for some events that are probably in reaction to other events being lower when it comes to margins.

Particularly comparing William Hill to other online betting companies, this online sports book seems to come out ahead. That may be exceptional planning on William Hill’s part. If you give punters the odds they are looking for along with generous freebets or no deposit bonus offers, they will surely come back. And keeping punters playing is the big challenge when it comes to online betting sites.

Making the margins fairer as well as introducing new freebets and no deposit bonus offers will keep punters playing. Setting their margins where they are shows that William Hill understands the gambling landscape.

We give WilliamHill high marks for making sure their margins stay in line. They have clearly put a lot of thought and effort into their margins and freebets, that means thy made the right choices.

Statistics & Results at William Hill

William Hill volleyball live widget

It should come as no surprise that an online bookmaker as comprehensive as William Hill would provide a rock-solid live widget with current scores, actions on the field such as flags being thrown, and the time left in the game. Unlike other widgets, this one does not provide statistics. That's due to all the statistics you could ever need are provided right on the site – just where they should be.

Finally, we see an online bookmaker that understands the value of statistics. With the right statistics, you can choose your bets wisely. Without them, you are shooting in the dark. William Hill provides the statistics enabling users to place bets and freebets in an informed manner. They are brought to the site by Touch Line, and they are everything you could possibly need to place a rock-solid bet and thus make some good money even from free bet or no deposit bonus promotions.

You’ll find out how well the team has played against this team before. You can look at player stats to see how each and every player has done both recently and over time. You can find out general league stats. If there is a statistic you think would help you place a wiser bet, you will find it and be able to put it to good use.

The statistics are provided by Touch Line. They were established in 1996 and ever since have provided the most comprehensive statistics available anywhere. They concentrate on football and allow you to look up nearly any statistic you could think of when using free bets or other no deposit bonus campaigns. They are responsive and will give you all the information you need to place a bet wisely enough.

The sheer amount of information available from Touch Line is very impressive. They have clearly put a lot of thought into what they are offering and that’s good for punters.

WilliamHill does show the results for all of the matches played on their site. We’ve never understood bookies that don’t provide this basic bit of information. It can’t be that hard to provide it. All it takes is a little bit of programming and it pops up. Once again, we applaud William Hill for making the excellent choice to provide the results of games that people bet on.

William Hill stores the results for 365 days. After that, you can always find the results in the statistics area of their page. This means that technically, the results are available to you forever.

William Hill Promotions

Where William Hill falters a bit is with their bonuses. When you first sign up for the site you have to use a bonus code to claim your welcome free bets bonus. Why you need to use a code to receive your free bets when the code is easily found on the site is beyond us. Nearly every other sportsbook has the ability to see if you are a new customer. William Hill should be able to do this as well.

Promo NamePromo typeRequirementsRestrictionsMax. Winnings
Sign-up with C30 Deposit £10 at odds of 1.5 or greater On any sports market 3 x £10 free bets
New customers in the UK or Ireland only. Deposits made through Entropay, Paypal, Neosurf, iDeal, Paysafe, Neteller, Skrill, ecoPayz, Kalibra/Postpay are not valid
Sign-up with AJ10 Deposit £10 at odds of 1.5 or greater On any sports market £10 free bet
New customers in the UK or Ireland only. Deposits made through Entropay, Paypal, Neosurf, iDeal, Paysafe, Neteller, Skrill, ecoPayz, Kalibra/Postpay are not valid
Bet Boost - Acca Odds Boost Acca with 3+ selections, max stake £20 On any sport, excluding Horse Racing or Greyhounds 1 Bet Boost
One Bet Boost per customer, per day.
Racing Bet Boosts Odds Boost Single bets, max stake £20 On Horse Racing only 3 Bet Boosts
Three Racing Bet Boosts per customer, per day
Best Odds Guaranteed Odds Boost Bets on the day of the race On the "win" market on all UK & Irish Horse Racing & Greyhounds £25,000 per customer per day
In the case of a non-runner and prices reverting to SP, then Best Odds Guaranteed do not apply
In-Play Tennis Insurance Free bets Single in-play bets Tennis 10% of your losses up to £100 as a free bet
Freebets to be used within four days
In-Play Cricket Insurance Free bets Single in-play bets Cricket 10% of your losses up to £100 as a free bet
Freebets to be used within four days
100% buy-in Bonus, up to £300 Deposit Buy in with a minimum of £10 Casino Maximum withdrawable £2,000
New customers to the Casino page only. 40x wagering requirement applies to Bonus
100% First Deposit Bonus up to £100 Deposit Deposit at least £10 Live Casino Maximum withdrawable £2,000
Bonus can only be wagered on Live Roulette tables. 70x wagering requirement applies to your bonus
Deposit £10 get a £30 bonus Deposit Deposit at least £10 William Hill Games Maximum withdrawable £2,000
40x wagering requirements apply to your bonus
Bingo Welcome Bonus Deposit Stake £5 Bingo £25 Bingo Bonus
Available once per customer, new Bingo customers only. Players must create a chat name in the Bingo software
Stake £10, get 20 Free Spins Deposit Bingo 20 Free Spins
New Bingo customers only. 20x Wagering Requirement applies to any winnings accumulated from your Free Spins
Daily stake £5, get 5 Free Spins Deposit Stake £5 Turn Your Fortune 5 Free Spins
Available 1x per customer per day. 10x Wagering Requirement applies to any winnings accumulated from your Free Spins
Welcome Package Deposit Deposit/transfer at least £10 Poker €6 Twister Discovery Pack
£100 Bonus Money
10 Bonus Spins
Opt-in required. Once per customer. New customers only.

Cashout is a great way to moderate your betting and make sure you win or at least cut your losses. Place a bet on a match and keep in mind that free bet stakes and no deposit bonus funds are usually not included in any returns. Then, if you find your team is ahead ask for a cashout. You won’t win as much as you would have to if you waited until the end of the day. But you will get some profit whatsoever. This is fantastic as insurance against there being a sudden upset at the end of the match. The other way to play this is to cash out when your team is losing. You won’t end up losing as much as if you waited until the end of the match. That’s one way to cut your losses. William Hill sets a maximum cash out value of £50,000. That’s more than enough for 99% of gamblers out there.

Of course, you can also try William Hill bingo. We are not particular fans of William Hill bingo, but it is on the site in case you get tired of slot machines and table games.

In-Play Tennis Insurance

Free bet for in-play losses
Claim now

When you place a bet on tennis and you lose, you’ll get 10% of your total losses back up to £100 each week. This money comes back not as cash but as free bets. You have four days to place your free bets, however. Your initial bets must be on singles matches of tennis only.

Valid for 4 days Up to £100 free bet per week In-play single bets

In-Play Cricket Insurance

Free bet for in-play losses
Claim now

Make your bets on cricket every week in order to qualify for this promotion. Then William Hill will give you 10% of your losses back in the form of free bets, for a maximum of £100. You then have four days to place your free bets.

Single in-play bets Free bets available on any sports UK and Irish customers only

Money back 2nd

Cashback
Claim now

Bet on a horse race for your horse to win. Then if your horse comes in second place, you’ll get up to £10 back to place as a free bet. The horse you bet on to qualify for this free bet must be running at least 3 to 1 odds. There must be also at least four horses in the race. The first bet qualifies if you stake on race winner market only.

Up to £10 free bet Odds restriction

Biggest Ever Bet Boost

Enhanced odds
Claim now

Place a bet with three to 25 selections on any sport except horse racing or greyhounds. If you qualify, you can get a boost to your winnings of up to £20. This is only valid online. On EW bets, only the win part is boosted.

3+ selections Excluding horse racing & greyhounds

Best Odds Guaranteed

Boosted odds
Claim now

Best Odds Guaranteed promotion is valid on selected horse racing matches. Bet on horse racing in the UK or Ireland. No matter what odds you have when you place a bet if the odds go up, William Hill will credit you with the better odds. It cannot be applied to a race with no runners.

Payment method restrictions Up to £25,000 per customer per day

Welcome Bonus

New customer offer
Claim now

The welcome bonus for the casino at William Hill could also be a bit better than it is. When you make your first deposit you will receive matching funds up to £300. That’s pretty much decent and larger than many casinos. But it doesn’t come with any free spins. Free spins are generally credited along with welcome casino bonuses and we are unsure why William Hill doesn’t offer them. They literally cost nothing for the casino and are a way to give people a sense of what the casino is like. In addition, on the £300 you’ll get as a bonus you have to play it through 40 times. Having to wager your bonus funds 40 times is higher than the industry standard of 35 times. That industry standard is already set as high as it could possibly be.

40x wagering requirement Bonus funds up to £300

Bonus Drop

Daily prize drop
Claim now

This game is free to play once a day. It will give out a random bonus. This is the one place where you might get some free spins. More likely than not though you’ll probably get bonus cash on specific table games.

Maximum of 1 promotion per day Free Spins on a specific slot A Free Bonus on a specific slot or table

Welcome bonus

New customer offer
Claim now

The William Hill promo code you have to use is C30. You need to redeem this code once you have accessed the site with your William Hill login. If you don't use this one, you will miss out on any chances of getting bonuses. Use code C30 and make a £10 bet. Then William Hill will award you with three £10 free bets. Your initial bet must be on any event with odds of ½ (1.5) or greater. You'll have 30 days to use your free bets. Since these are free bets, you might place them right away as well. We placed our free bets with slightly higher odds than we would be comfortable betting with our own funds.

Bonus code required Odds of 1.5 or higher Pre-match or in-play bets

William Hill Payment Methods

At William Hill, you can make deposits with Visa, MasterCard, Diners Club, Maestro, PayPal, Fast Bank Transfer, WilliamHill Cashdirect, Pay Safe Card, Skrill, Neosurf, direct wire transfer or bank check. However, some payment methods are not valid for getting bonus offers, including free bets. All withdrawals can be made through the same ways.

It will take William Hill up to 24 hours to approve your withdrawal requests. So many online bookmakers take up to three days to approve withdrawals – and some of them even longer when the withdrawal request comes on a weekend. One-Day turnaround time on withdrawals is fair. Once they have approved the withdrawals the amount of time it will take to get your money out depends on what method you made your deposit through. The amount of time it will take for various deposit methods could be found in the table below.

Deposit
Withdrawal
Limits
Deposit
Min £5
Withdrawal
Min £5
Processing Time
Deposit
Instant
Withdrawal
1-3 days
Fees
Deposit
None
Withdrawal
None
Deposit
Withdrawal
Limits
Deposit
Min £5
Withdrawal
Min £5
Processing Time
Deposit
Instant
Withdrawal
1-3 days
Fees
Deposit
None
Withdrawal
None
Deposit
Withdrawal
Limits
Deposit
Min £5
Withdrawal
Min £5
Processing Time
Deposit
Instant
Withdrawal
1-3 days
Fees
Deposit
None
Withdrawal
None
Deposit
Withdrawal
Limits
Deposit
Min £5
Withdrawal
-
Processing Time
Deposit
Instant
Withdrawal
-
Fees
Deposit
None
Withdrawal
-
Deposit
Withdrawal
Limits
Deposit
Min £5
Withdrawal
Min £5
Processing Time
Deposit
Instant
Withdrawal
5-10 days
Fees
Deposit
None
Withdrawal
None
Deposit
Withdrawal
Limits
Deposit
Min £5
Withdrawal
Min £5
Processing Time
Deposit
Instant
Withdrawal
5-10 days
Fees
Deposit
None
Withdrawal
None

When you are making your first deposit the minimum you can put in is 5. The maximum you can deposit at one time is £100,000. That should be enough of a spread to satisfy most people who want to gamble online.

The minimum withdrawal from William Hill is 5. The maximum you can withdraw is £33,000. That seems decent, but what if you won a progressive jackpot? If we won a million or more, we wouldn’t want to have to keep coming back to the site to make daily withdrawals. But William Hill charges no fees for either deposits or withdrawals.

Licenses held by William Hill

William Hill holds a license from the UK Gambling Commission. It is license number 39225 under the name WHG Limited. They are licensed for active help, remote, bingo help, casino help, gambling software help, general betting standard, real events, virtual events, and pool betting help. They also have two licenses from Gibraltar. They are Betting License 042 and Gambling License 034.

William Hill has got into quite a bit of trouble over their license in the UK. The UK Gambling Commission has found systematic failings with WHG Limited’s (t/a processes which were aimed at preventing money laundering and harm being caused to problem gamblers.

In other words, they found that William Hill management did not do enough to make sure people were not using the site to launder money. They also did nothing to keep problem gamblers off the site. This included senior management failure to mitigate risks and failing to have a sufficient number of staff to ensure the processes were effect between November 2014 and August 2016. That’s a two-year period of understaffing that hurt people, particularly problem gamblers.

We take these problems very seriously. So does the UK Gambling Commission. When problem gamblers find a site where they can bet it will likely affect them very negatively. It also concerns their family members. This matter should be taken care of right from the beginning.

As a result of these systemic failings, WHG repeatedly breached the license condition requiring compliance with the Money Laundering Regulations 2007 and the LCCP social responsibility code in its dealings with at least ten customers who used stolen money, or money that may be the proceeds of crime, to gamble. Online casinos and bookmakers are a common source for laundering money.

In response, William Hill has agreed to pay £5 million to charities for socially responsible purposes.

William Hill will divest the gross gambling yield from all the identified customers without deduction for tax or operating costs. This includes a payment of £790,072 to victims identified whose money was stolen and then spent gambling, and a further payment of £231,528 to a charity to support socially responsible causes to ensure the operator does not benefit from regulatory failings. A further £234,000 will be divested pending further investigations.

Agreement to continue to review the effectiveness and implementation of its revised and updated anti-money laundering (AML) and social responsibility (SR) policies and procedures. This will include the appointment of external auditors.

William Hill also agreed to a payment of £21,000 towards the Commission’s costs of investigating the case.

These are serious accusations. People’s money was stolen. It was then put into William Hill casino. Eventually, it was withdrawn which gave criminals reasons to declare the money as their own. That’s deeply concerning.

UK icon
UK
39225
Gibraltar icon
Gibraltar
034/042

Customer Support at William Hill

Phone
0800 0856 296
E-mail
support@willhill.com
Live Chat
24/7

William Hill has a wide variety of customer service options. And to be honest the customer support at WilliamHill is the best we’ve seen of any casino or bookie we’ve yet to review. They do an outstanding job of looking into your queries and finding reasonable solutions for you – with unique responses that proved there was an actual person at the other end.

Like other sports books, William Hill’s main point of contact is through Live Chat. This service is available 24 hours a day, seven days a week. When you contact them through live chat it will generally take a minute or two for them to get back in touch with you; when we contacted them at 2 a.m., their responses came back between 30 seconds and three minutes. They are extremely polite and ask appropriate questions regarding your request. Then by the end of our live chat session, they have resolved our issue.

We even asked them a tricky question such as if they would make our withdrawal in Bitcoin. Their response was: “I appreciate your feedback and suggestion. I’ll coordinate this with our Supervisor. I am sure that we don’t offer bitcoin withdrawal but I have forwarded it to Supervisor if we can consider your suggestion in the future.” Then she said that our suggestion was forwarded to the internal team that will be considered in the near future.

You can also talk to them on the phone 24 hours a day. Simply call up their “FreePhone” at 0800 0856 296 if you are in the UK. (Calls are now free from mobile phones.) Or you can use their international FreePhone at +800 3551 3551. Or, if for some reason you are not able to reach them through a toll-free number, then you can try +44 870 600 0479. We found their phone service people to be just as polite and helpful as their live chat counterparts.

Even more into the modern era you can simply send them a direct message on Twitter between 8 a.m. and 11 p.m. UK time and receive a quick response and they were professional. Once again, we got to be tricky with one of our questions and asked if we could have some free bets just for talking to them. Their response was: “Sorry we cannot give free bets, it needs to be in line with our ongoing promotions. Kindly check our website for updates. https://promotions.williamhill.com. Rest assured if you follow guidelines you can get free bets as well. Thanks.”

You can also contact WilliamHill through email. You can do this either through the contact form on the website or by emailing support@willhill.com. However, when we contacted them using this method, we did not receive a response. While this is not ideal, the other methods of contacting customer service were so superior that we would not put much stock in this email experience.

We have nothing but superior comments about William Hill’s customer service experience. Any website can be a fan favourite when things are going smoothly. Judge a site by how they handle problems. On that basis, William Hill comes out as a winner.

Conclusion

FreeBetMania expert Harry Smith
Harry Smith
Harry Smith

William Hill is a top-notch bookie. We have no problems with anything they do, starting with the margins, which are right down the middle. You can play at William Hill casino club and know that over time you are getting some of the best odds in the industry.

Then take a look at how William Hill handles statistics. They are all right there for you on the site itself. Statistics are the lifeblood of gamblers. They inform our choices. They should always be right at our fingertips. William Hill makes that happen. It’s the same deal with results from games.

Other than that William Hill is a generally good casino. If they could boost up their no deposit bonus offers and don’t get caught letting in criminals again, they could be a great casino.

Promotions

When it comes to promotions William Hill is slightly lacking, particularly on the casino end of things. We’d like to see more free spins offered and no deposit bonuses as well as seasonal bonuses added to the mix in both the sports book and the casino section.

William Hill does have some problems. Making their bonuses more interesting would seem like a fairly simple way to start addressing them. Someone at William Hill needs to take a look at what other casinos and bookies are offering and match it.

The problems mainly center around the company not finding enough ways to keep problem gamblers off of the site. While we understand that when your margins become lower you look for as many sources of revenue as you can find. But that should not be at the expense of people with a gambling addiction. The fact that people were actually stealing money and then laundering it through the casino is a bad sign. We certainly hope William Hill has learned from this and will put in steps to make sure it never happens again.

Other than that William Hill is a generally good casino. If they could boost up their offers or introduce some new no deposit bonuses and don’t get caught letting in criminals again, they could be a great casino.

Interaction with customers

Licenses are an issue for WilliamHill. They were found to have violated the rules against money laundering. To put it bluntly, 10 people were somehow able to steal money from others. Then they were able to put it into the casino and withdraw the money as winnings – making the money look legitimate. William Hill’s defence was that they were too short staffed. That should never happen again and the fact that it was going on for two years before they were caught is not an impressive indication about the staffing levels.

Any staffing shortages certainly are not affecting their ability to offer excellent customer service. Every way we tried to contact them we were met with warm, helpful people. Even our curve ball questions were taken seriously and put under advisement.

William Hill Contact Details

Corporate E-mail:
documents@willhill.com
Address

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